Back

Sakal Media Group picks up two awards at the Abby’s 2018

Sakal Media Group picks up two awards at the Abby’s 2018
  • Internet Saathi, the Initiative to train over 4,25,000 women in 3000 villages in Maharashtra wins Silver under the best promotion of a CSR / cause-related marketing initiative in traditional or online space category.
  • Sarkarnama, the only digital platform covering Maharashtra politics wins a Bronze under the best launch marketing of a new title of newspaper/ magazine/ digital publication category. 

 

Mumbai. Sakal Media Group notched up two awards in the recently concluded Abbys at the Goa Fest 2018 and won two awards for their innovative approaches to the market. 

 

Access to technology gives one access to progress and development. Taking this doctrine, the program Internet Saathi was launched in partnership with the women’s network of Sakal Media Group, Tanishka along with their partners, Google and Tata Trust trained over 4,25,000 women across 3000 villages in Maharashtra to use the computer and gain access to the internet. The crossing of this first step towards digital literacy is important as from here, these women immediately get connected to the world of information and irrespective of their geography, they are now part of the global web users. The access has already lead to success stories where the women have discovered ways and means of how they can better their lives, thus improving not only their own, but also that of the larger community around them. 

 

Sarkarnama, the only political news platform covering Maharashtra State political genre won an award for its digital launch. The political developments of Maharashtra play a key role in national politics and Sarkarnama is the only media of its kind that provides in-depth coverage of the various players and parties in Maharashtra. Providing authentic news and reportage across the entire State, it gives its viewers an insight into the moods and sentiment of the parties and the agendas they pursue. The digital launch gave this unique platform a broader appeal and its no-holds bar reporting is what continues to fuel its growth.

 

Mr. Abhijit Pawar, the Managing Director of Sakal Media Group said, “This recognition is clearly an indication that Sakal is on the right path and we will continue to look just beyond curating content. We strive to be a part of our readers life to add meaningful value which extends to the whole family.”

 

 Sakal is on a mission to improve the life of their readers through various initiatives. The publication is witnessing a dramatic change over from mere reporting the latest news and features to curating content that is useful for a reader. Through strategic supplements and topic specific features, Sakal is changing the perception of a newspaper as a powerful tool that can bring change to our society. 

 

About Sakal Media Group: Established in 1932, the Sakal Media Group is the largest independently owned media business in Maharashtra. Headquartered in Pune, the educational and cultural capital of the state, the Sakal Media Group owns and operates newspapers and magazines in Marathi as well as English with a circulation across Maharashtra and Goa. The newspapers and magazines owned by the group in Marathi and English have a combined readership of over 6 million. The group also has interests in digital media, event management services, commercial printing and also runs a regional television channel. 

 

With a workforce of over 3500 and a vendor network that exceeds 25,000, the Sakal Media Group is a people-focused organization with an open and vibrant work environment offering scope for advancement and growth. Guided by the philosophy of ‘Social First’, all group initiatives are guided by their potential for social impact and transformation. Imbibed the virtue of ‘continuous learning’ in its approach right from the beginning, Sakal has ensured its sensitiveness to the challenges faced by the state as well as the country; and has brought about an active engagement of the group with its readers.

 

For more details and information, please contact

 

Viswakumar Menon

Head – Corporate Communications

Mob: +91 9820069928